aligning with the idea to exploitation cycle


  • The Idea; academic or breaking new ground work – blue sky & stimulating. Tough to sell to early adopter market.
  • 1st implementation; rewarding & thrilling work. Few providers, keeps price high as demand grows.
  • Commercial exploitation; efficiency led, next step after initial implementations delivered, less thrilling. Many providers, commoditization & price competition.

The cycle through idea to implementation and through to efficiency is followed in many business or technologies. Business goals and plans need to be aligned with the right stage in the cycles. People’s aspirations and expectations need to be aligned with the cycle as well. Someone seekig the intellectual challenges of new ideas will sit uncomfortably in a commoditization project.


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