increasing emotional connection

If you are trying to communicate detailed information, a player’s attention is important. If you are trying to generate an emotional connection, perhaps demanding less attention & intense interaction would help.

Brand relationships; strengthed by emotion, weakened by attention – Robert Heath, Bath University, UK
“Learning from psychology indicates that high attention weakens the effect of emotional content, so the implications are that advertising aimed at building strong brand relationships might be more effective if processed at lower levels of attention.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: