nominative determinism

Naming teams, project or initiatives is an important part of determining the successful outcome of the project. Although apparently trivial, naming in part helps steer and determine the outcome of something. Being sure that you can succeed breeds confidence, being optimistic breeds success, positive naming breeds positive outcomes.

How many times have projects given ‘failure’ names failed to deliver?

Nominative determinism (ND) is a term popularized by the magazine New Scientist. It refers to amusing instances where people’s names coincidentally reflect some aspect of their jobs, professions or lives. (


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