design language : near miss

Use near misses to encourage, tease & stimulate the player. Even failure should be used to your advantage, creating an illusion of skill and confidence in the player which will keep their engagement, attention and enjoyment.

from http://news.bbc.co.uk/1/hi/magazine/5013038.stm
There’s nothing like a near-miss to encourage a gambler to keep pumping coins into a slot machine or laying their chips on the table.
Not only can gaming machines be set to provide a certain number of near misses, these have become more sophisticated in the past decade so as to make a near-miss look even more tantalising.
“A near-miss causes a gambler to over-estimate their chances of winning,” says Dr Luke Clark, a Cambridge University psychologist. “If their horse finishes second, or in a casino they watch two cherries come up on a slot machine and then see the third almost click into place, they’ll keep playing. A problem gambler will keep playing for a third as long again.”
And when a gambler feels their skill can influence the outcome – throwing the die, say, or choosing lottery numbers – a feeling of control develops that keeps them gambling longer.
“There are subtle ways that casinos and slot machines can introduce near misses and perceived skill that encourage people to gamble,” Dr Clark says.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: