Posts Tagged word of mouth

are you tapping into something human?

“YouTube’s Margaret Gould Stewart broke down the appeal of viral videos as this: “Viral videos are always tapping into something human — love, food, sex, failure… Something that people can relate to and share with others.”

via http://gigaom.com/video/viral-video-prediction-2011

Viral videos are just a slice of word of mouth. The same emotive appeal that drives YouTube videos to share wildly will feed word of mouth in any format.

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reasons people talk

Reasons People Talk;

  • They fully understand something
  • It enhances something about themselves
  • They are compelled to talk about something

Reasons People Listen;

  • They trust the person talking
  • They understand the backstory
  • It’s interesting which gets them interested

http://www.idea-sandbox.com/blog/2010/10/word-of-mouth-reasons-people-talk-reasons-people-listen/

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