Cutting options is the best option, when this is not an option or when the short list is still long – try to guide people through the choices rather than confront them with too much choice and creating decision paralysis.
“The goal of a new approach to choice should not be to manipulate consumers into making choices that aren’t right for them, but rather to collaborate in a way that benefits both of you. Although people tend to be skeptical of any attempts a business makes to “guide” them, when it comes to choosing, you truly can help consumers help themselves. To accomplish this, here are four actions you can take:
- Cut the number of options.
- Create confidence with expert or personalized recommendations.
- Categorize your offerings so that consumers better understand their options.
- Condition consumers by gradually introducing them to more-complex choices.
Offered together, these actions can distinguish your company.”