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waiting for merlot

Anticipation…

…suggests that the anticipation leading up to an experience makes it more satisfactory than the anticipation to an item purchase. Additionally, the study suggests that the longer that anticipation period is, the more people enjoy the experience when it finally happens.

http://lifehacker.com/you-might-enjoy-an-experience-more-the-longer-you-have-1628185690

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the $ symbol puts you off spending

dollar

Presumably your brain reacts to the reminder that this is real money, and you tend to be more cautious. Or the lack of a reminder, fools you in to forgetting to total the cost.

“…customers given a menu without dollar signs spent significantly more than customers who had menus with dollar signs.”

http://lifehacker.com/menu-formatting-could-affect-how-much-you-spend-at-a-re-1607439738

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the closer we get to the goal, the more motivated we become

"One’s motivation to reach a goal increases as one’s distance from the goal decreases," Heidi Grant Halverson writes in HBR.

It’s the Goal Looms Larger Effect: The closer you are to a goal, the more it dominates your thinking and receives more of your ever-more-scarce attention–which is why mice closer to cheese or salespeople close to sales goals or reporters closer to deadline suddenly get so dedicated.

http://www.fastcompany.com/3016093/work-smart/5-things-you-dont-realize-about-how-you-spend-your-time

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ignore the jerk

“…the research concluded that you’re not doing yourself any favors by responding to rude people or people who make you angry.

…researchers note that it can be difficult to overcome our natural impulse to engage when someone converses with us or says something that triggers us, but shunning is a more powerful weapon against jerks than argument.”

http://lifehacker.com/5986087/science-explains-why-the-silent-treatment-works-when-dealing-with-jerks-and-why-its-healthier-for-you-too

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questions questions?

“Clay explained it in a way that I’ve never heard before and I’ll never forget again. Paraphrased slightly, he said: “Questions are places in your mind where answers fit. If you haven’t asked the question, the answer has nowhere to go. It hits your mind and bounces right off. You have to ask the question – you have to want to know – in order to open up the space for the answer to fit.”

What an insight. He continued to talk about the power of questions. Questions are your mind’s receptors for answers. If you aren’t curious enough to want to know why, to want to ask questions, then you’re not making the room in your mind for answers. If you stop asking questions, your mind can’t grow.”

http://37signals.com/svn/posts/3225-what-are-questions

Ask good questions;

* Don’t ramble on–terminate the sentence at the question mark.

* Get comfortable with silence.

* Start with "who, what, when, where, how, or why" for more meaningful answers.

* Don’t fish for the answer you want.

* Stop nodding if you don’t understand–ask a follow-up instead.

* If you get a non-answer, approach it again from a different angle.

* Rephrase the answer in your own words.

Don’t be afraid to ask dumb questions.

http://www.fastcompany.com/3003945/one-conversational-tool-will-make-you-better-absolutely-everything

Ask questions to evaluate the validity of the other person’s information. Ask questions to gather data, to help formulate data in to information. Ask questions to help reach conclusions. Ask questions to make decisions and direct action.

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simple ideas

“Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world. “

Simon Sinek

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externalized through an avatar?

Aligning a player’s gaming journey of success and how this is represented to a social audience – an important consideration for western design applicable to emerging markets.

WHAT THE MIDDLE CLASS WANTS

Broadly speaking, the Chinese middle classes believe that with the right competitive tools, they will find an opportunity to transform their lives, in contrast to a blue-collar laborer, who sees his social and economic status as more or less fixed. It’s the difference between basic needs of survival and physical safety and a need to satisfy social status requirements. The middle class engages with society to get recognition for financial success. It’s important to note, though, that this is not about arrival, it’s about being on the right journey…

“A brand’s success is rooted in an appreciation of people’s fundamental motivations—and in China this means that a premium-priced product must be a tool for social advancement.

“THE JOURNEY OF SUCCESS;

Acceptance. Young college graduates are unproven, in search of acceptance. They need acknowledgment of their potential, not admiration for their achievement.

Recognition. Once strivers are in mid-career, they must be recognized for both their past achievements and their capacity for further advancement.

Admiration and iconization. Toward the top of the hierarchy, the laoban, or boss, requires unanimous respect and deference.

http://www.fastcompany.com/1838808/the-unique-cultural-challenges-of-marketing-to-china-s-new-middle-class

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