User experience is the outcome that all design should be focused on.
“…are underestimating the significance of customer experiences”
“As smart and connected technology matures beyond a luxury into everyday commodities, consumer expectations only inflate.”
“…businesses are designing for the sake of designing, without regard for how someone feels, thinks, or acts as a result.”
http://www.fastcompany.com/1815756/the-importance-of-ux-in-customer-engagement
