“The myth that mobile players are experiencing games "on the run" is wrong, said Boatman. 47 per cent play when at home, 14 per cent at work and only 12 per cent whilst commuting.”
Archive for February, 2011
Get out there and observe and talk to your audience.
“In our socially-mediated world, marketers must place greater emphasis on understanding their audience as people rather than as consumers.
To build a social brand, marketers need to discover who these individuals really are. This requires research that can elicit stories about how people feel about their world, the subtext of which defines their identities.”
IDEO say it is human-centered;
“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO
Online games provide many forms of structure, language, opportunity for ritual and belief systems.
Here are five things that characterize a social tribe:
- Possession of a unique revelation: An ideology that in some way rejects the mainstream and is symbolic of an uncompromising idealism and certainty that is expressed with romantic passion and cold logic.
- A belief system: A mythology about how the world works and how tribe members, and the tribe, can maximize “self” in relation to that world.
- Ritual: The creation of recurrent, exaggerated or stylized behavioral routines that represent the tribe’s belief system; this helps establish institutional memory.
- Distinctive lexicon: A characteristic lingo and a set of emblems to display membership.
- Boundaries: A pseudo-speciation that defines where the tribe begins and ends — i.e., the “other” is not like me.
“Never mistake a clear view for a short distance.”
Which is good advice when looking in to the future, trendwatching or forecasting.
Sensation – as sense-pleasure
Fantasy – as make-believe
Narrative – as unfolding story
Challenge – as obstacle course
Fellowship – as social framework
Discovery – as uncharted territory
Expression – as soap box
Submission – as mindless pastime