“We’re at the dawn of the creators’ age, when you don’t have to dumb down your material to have a bestseller; you don’t have to kow-tow to big media that wants to dilute your message so that it offends no one and interests no one. The publisher — you — can decide the fate of your ideas. That’s should be exciting to every writer and would-be writer out there. The timing couldn’t be better.”
You can’t do something remarkable by trying to please everyone. Elements of the Long Tail targeting focused opportunities = best seller. People are more similar than we expect.
And 4 common ‘publishing’ mistakes in using social media & building an audience;
1. “Not understanding what type of headlines “travel” via social media. Study sites like www.digg.com and www.reddit.com to see what works.”
2. “Thinking of “social media” as text only. My latest book “movie” trailer, which is only 50 seconds long, took The 4-Hour Body from #150 on Amazon to around #30, where it has remained until dropping to the top ten. I believe this video was the primary driver behind making the book the #1 “wished-for” book on Amazon.”
3. “Overcommunicating. There’s no need to share every detail of your life. On my Twitter stream (www.twitter.com/tferriss), I aim for 80% useful links vs. 20% insight into personal life and schedule. There is no need to share minutiae unless it displays an endearing or grounding aspect of your personality.”
4. “Not measuring. How many books did promotion X sell? I know, as an example, which offers in my “land rush” competition converted browsers to buyers most effectively, as I used SlideShare. How many people watched the slideshow and then bought? It was the 3-book and 30-book packages. I could then focus on these for a follow-up promotion, which sold more than 4,000 books on Amazon in less than 20 hours. Measure the ROI of your campaigns or fail — that’s the choice.”