good marketing or greedy promotion?

“Greed is quite a popular sin. Twitter by default is a self-centered tool. It’s about us. But it’s 100 times better if used as a conversational tool versus a dictation. I see people using Twitter as a glorified RSS feed for their blog or an ad-puker. So absent of personality, I wonder why they even try. Yes, they are in business, but if they believe that business is built on relationships, they need to make building them their business.”

http://www.fastcompany.com/article/seven-deadly-social-media-sins

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