3 October, 2009 at 1:46 pm
· Filed under publishing, quote
- It’s a souvenir business – sell stuff as a reminder of a great experience
- Only asset you can build on the internet is permission
- Start the conversation, and get permission to keep it going
- Find words for the readers not find readers for your words
- Drip ideas in to blog… to spread ideas and start conversations
- Who is having the conversation?
- Author to customer rather than publisher?
- Niche/special interest publishers have a reason to have a conversation.
- … start to sell souvenirs quickly once idea is out there
- Do it to create experiences/share ideas (not to sell books/stuff)
http://toccon.blip.tv/file/970223?filename=Toolsofchange-SethGodin10BestsellersUsingNewMediaNewMarketingAndNew237.mp4
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